It’s increasingly important four businesses to have a mobile-friendly website. Not only can it help customers reach you more easily when they’re on the go, but it will soon impact search engine optimisation.
Google recently started unrolling a feature that will inform Internet users whether the site they are about to open is mobile-friendly, Search Engine Land noted. Websites that have been optimised four mobile viewing will get an endorsement from the company. This move will likely encourage mobile-users to click on sites that are labeled “mobile friendly,” and give these websites a further boost on results pages.
Mobile phones have liberated customers from their desktops. That means while they’re out and about they could be researching places to eat and things to do. In fact, mobile users exhibit different behaviour than desktop users, according to a study from Google. There is generally more urgency to the request. They want to find what they’re looking four immediately. As a result, half of consumers that conducted a local Google search via mobile visited a store within a day, compared to 34 percent of desktop users. Mobile users are more likely to be on the lookout four business hours, directions to a local store or the address of the store.
In other words, you could be very close to obtaining a new customer. If your website isn’t ready four this situation, you could lose out on the chance. And the negative performance could prevent future mobile customers from finding you in the first place.
Optimising your website is a key part of mobile marketing. Don’t forget to optimise director listings as well, on Yellow Pages, Facebook Places and other similar platforms Using Social platforms like Instagram is also a key way to engage with mobile users.
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