Case Study : 5X ROAS for an E-commerce Brand in Ahmedabad

Introduction

Getting traffic is easy — turning that traffic into profit is the real game.

In this exclusive performance case study, discover how Global Web Guru helped a fashion-focused e-commerce brand from Ahmedabad scale its sales with a whopping 5.2X ROAS (Return on Ad Spend) — and all within just 45 days.

Guided by digital strategist Ravi Rana, the campaign showcased how audience insights, platform synergy, and funnel-based targeting can transform a D2C brand’s revenue in Gujarat, India.

Step 1: Strategic Campaign Setup

Before the intervention, the brand’s ad account had generic, cluttered campaigns with poor tracking. We rebuilt the structure by:

Segmenting campaigns by product category (Kurtis, Tops, Bottomwear)
Launching Google Performance Max for broad reach
Running Meta Ads (Instagram & Facebook) for visual storytelling
Assigning daily budgets based on AOV (Average Order Value) and profit margins

We also implemented advanced event tracking through Google Tag Manager (GTM) for better insights on:

Add to Cart
View Content
Initiate Checkout

USP: Unlike agencies that obsess over impressions or clicks, this campaign was engineered to focus purely on purchase behavior.

Step 2: Smart Audience Targeting

Instead of running blanket ads, we began with solid audience research. Our findings:

Female shoppers, aged 18–40
Based in tier-1 & tier-2 cities in Gujarat
Highly active on Instagram and YouTube
Mostly shopping via mobile devices

We tailored campaigns accordingly:

Instagram Reels & Stories for new product drops
Google Shopping ads for in-market buyers
Branded & competitor search campaigns to capture buyer intent
Hyper-local campaigns for Ahmedabad, Surat, and Vadodara — optimized only where ROAS exceeded 3X

Step 3: Funnel Design & Offers

We structured a three-stage conversion funnel to move users from awareness to action:

TOFU (Top of Funnel):

Instagram story ads featuring influencers
Time-sensitive deals: “Flat ₹200 Off – 24 Hrs Only!”

MOFU (Middle of Funnel):

Carousel ads + customer testimonial reels
Dynamic retargeting: “Did you forget something in your cart?”

BOFU (Bottom of Funnel):

WhatsApp follow-ups with discount codes
Exit-intent popups offering free shipping to nudge purchase

✅ Combined with creative CTAs and WhatsApp automation, this funnel consistently converted cold traffic into buyers.

Final Results Snapshot

Metric	Result
Ad Spend	₹1.5 Lakhs
Revenue Generated	₹7.9 Lakhs
ROAS	5.2X
New Email Subscribers	2,100+
Customer Repeat Rate	17% (within 30 days)

Ravi Rana attributes this success to continuous A/B testing and adapting creatives to match buyer behavior — not just demographics.

Key Takeaways

Build structured performance campaigns with funnel logic — don’t rely on random ads.
Pair Google & Meta platforms for full-funnel marketing: awareness + conversion.
Prioritize audience behavior insights over age/gender filters.
Use WhatsApp automation & retargeting to re-engage warm leads profitably.
Track key events like Add to Cart, not just final sales, for deeper ROI analytics.