Sylvanian Families Case Study

Sylvanian Families UK is a beloved brand in the toys and collectibles industry, known for its charming animal figurines, detailed playsets, and imaginative storytelling. With a rich legacy spanning decades, the brand has captured the hearts of children and collectors across the UK and globally. As a leader in the D2C eCommerce space, Sylvanian Families UK continues to blend nostalgia with innovation—offering a delightful online shopping experience for both new and returning fans.

Client Overview |

Client: Sylvanian Families UK
Industry: Toys & Collectibles (D2C eCommerce)
Region: United Kingdom
Agency: Global Web Guru Digital Services Pvt. Ltd.
Services Delivered: Website Development, SEO, Google Ads, Meta Ads, Email Marketing

Campaign Goals |

Build a seamless, conversion-focused eCommerce experience
Increase visibility for core and new product categories
Drive traffic through SEO & performance ads
Retain and re-engage customers through email automation
Scale online revenue exponentially

Objectives |

Build a seamless, conversion-focused eCommerce experience
Increase visibility for core and new product categories
Drive traffic through SEO & performance ads
Retain and re-engage customers through email automation
Scale online revenue exponentially

Results (6 Months)

Website Conversion Rate: 1.2% to 3.6%
Organic Traffic: +240% Growth
Google Ads ROAS: 2.1x to 5.4x
Meta Ads ROAS: 1.8x to 4.2x
Email Campaign Revenue: £2,100/mo to £11,800/mo
Monthly Revenue Growth: +320%
Bounce Rate: Reduced to under 35%

Growth Strategy

Website Development
– Modern, responsive, fast-loading redesign
– Enhanced navigation, checkout, and mobile experience

Google & Meta Ads
– Targeted Google Shopping + Search campaigns
– Meta Ads for retargeting and seasonal promotions

SEO Implementation
– Optimized 100+ product and category pages
– Implemented structured data and internal linking

Email Marketing
– Automated welcome, cart recovery, and re-engagement flows
– Monthly promotional campaigns with A/B testing

Client Feedback

“We’ve been around for decades, but Global Web Guru brought us into the modern D2C era. The results
speak for themselves – site traffic, sales, and customer loyalty have exploded.”

– Marketing Manager, Sylvanian Families UK

Conclusion

By combining eCommerce development, performance marketing, and strategic automation, Global Web Guru
helped Sylvanian Families UK transform into a thriving D2C powerhouse

Client Overview

Client: Sylvanian Families UK
Industry: Toys & Collectibles (D2C eCommerce)
Region: United Kingdom
Agency: Global Web Guru Digital Services Pvt. Ltd.
Services Delivered: Website Development, SEO, Google Ads, Meta Ads, Email Marketing

Campaign Goals

Build a seamless, conversion-focused eCommerce experience
Increase visibility for core and new product categories
Drive traffic through SEO & performance ads
Retain and re-engage customers through email automation
Scale online revenue exponentially

Challenges

Digital Strategy

1. Website Development
– Modern, responsive, fast-loading redesign
– Enhanced navigation, checkout, and mobile experience

2. SEO Implementation
– Optimized 100+ product and category pages
– Implemented structured data and internal linking

3. Google & Meta Ads
– Targeted Google Shopping + Search campaigns
– Meta Ads for retargeting and seasonal promotions

4. Email Marketing
– Automated welcome, cart recovery, and re-engagement flows
– Monthly promotional campaigns with A/B testing

Results (Monthly Average)

Website Conversion Rate: 1.2% to 3.6%
Organic Traffic: +240% Growth
Google Ads ROAS: 2.1x to 5.4x
Meta Ads ROAS: 1.8x to 4.2x
Email Campaign Revenue: £2,100/mo to £11,800/mo
Monthly Revenue Growth: +320%
Bounce Rate: Reduced to under 35%

Client Feedback

“We’ve been around for decades, but Global Web Guru brought us into the modern D2C era. The results
speak for themselves – site traffic, sales, and customer loyalty have exploded.”
– Marketing Manager, Sylvanian Families UK

Conclusion

By combining eCommerce development, performance marketing, and strategic automation, Global Web Guru
helped Sylvanian Families UK transform into a thriving D2C powerhouse.